Overcoming Fake News: The Value of Professional Advice

Media giants like Facebook and Google heavily influence the resources available to internet users and it’s creating skepticism among Canadians who are questioning whether they can trust that they’re finding valuable, accurate information to guide their important financial decisions, and rightly so. This environment of doubt and uncertainty is an opportunity for astute tax and financial advisors to shine.

There is indeed a wealth of information available with the click of the mouse – but differentiating real and fake news is a mounting challenge – whatever the source. As skepticism grows about the quality of the vast amount of information available online, so does the value of trusted professional advice.

Statistics show Canadians have mixed feelings about the validity of information online, with 90 percent trusting reputable mainstream media – but most remaining skeptical about information from other sources. As questions about fake news, cyber-data breaches and media-controlled narratives continue to arise and receive widespread scrutiny, and technology like robo replaces the human element in many repetitive transactions, it is natural that people would increasingly turn to professionals with knowledge obtained through verified credentials. In fact, new and relevant credentials are essential for those advisors who want to shine in building trust and becoming that resource that guides them with real news, information, and advice they should follow.

Enhance your education and credentials. Knowledge Bureau offers the skills and education needed to guide you, as a tax or financial advisor in the information age. Knowledge Bureau educational programs will help you foster deep client relationships –  in classes and in conference so that you can confidently show you can be that trusted resource that helps Canadians protect their wealth, make tax-efficient decisions and reach their goals.

We’ll even help you set up a customized training plan for you or your team that provides you with the verified credentials that prove to your clients that you’re a resource with integrity.  Our highly trained educational consultants are ready to help you with a proven process for developing your customized education solutions.

Use our goal chart if you’re an individual, or our education map for corporate planning, to start down your educational path before the June 15 summer session deadline. Continuous intake is offered for all programs and courses, but early registration ensures that you reserve your spot and take advantage of the best available tuition rates. Talk to our educational consultants today by calling 1.866.953.4769. Free trials of our entry-level certificate courses are available, or choose from one of Canada’s leading designation programs in tax and wealth advisory services.

Additional educational resources:

1. Make sure you mark your calendar to join 200 top advisors and 18 speakers from across Canada at this year’s Distinguished Advisor Conference from November 11-14, 2018, in Quebec City. We’ll take a strategic look at the new issues affecting advisors and their clients, and shaping tax and economic policy in Canada, under the theme: The Changing Face of Community: Collaboration with Impact. Check out the DAC section on our website for more information about the renowned speakers and riveting sessions that will help you on your journey as a trusted resource to your clients. Visit often as we add new speakers and topics weekly!

2. Essential Tax Facts, by Evelyn Jacks, is a great tax resource for professionals, or for you to share with your clients who want to become better educated in tax rules, tax changes and tax-efficient decision making. Only $20 each (tax included) when you order 10 or more copies!

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