Managing the Bull: What Investors Need to Know

Do you have clients who want to develop a Winner’s Mindset about money to achieve financial independence on his or her own terms?  Treat them to a new Canadian bestseller, the second edition just published by Knowledge Bureau. Managing the Bull provides the secret sauce for financial decision-making in today’s uncertain times for a simple reason.  It is written by a trusted advisor with over 35 years real experience advising real people and educating thousands more:  Mr. David Christianson, BA, CFP, R.F.P., TEP, CIM

Managing the Bull brings together the lessons learned in one of the most successful financial planning and advising careers in Canada.  In it, David shares with readers the secrets to financial peace of mind that he has developed and observed.  Managing the Bull makes those sophisticated strategies and processes available to all, in clear, bite-sized pieces.  Check out the a few words of introduction from the author, a synopsis of what’s in each chapter, and then order it for yourself, your family and your clients.

IN THE AUTHOR’S WORDS:  This book is about really about happiness and success.  Yours.  That may seem an odd statement in a book about money, and it is not made because we think money can buy happiness. 

Happiness comes from being grateful for what you have.¹  So, happiness is really a state of mind, and it can be achieved at any time.  But most people are happiest when their personal and financial situation is continually improving, and they have a hopeful and optimistic outlook on the future. Setting goals and achieving them leads to this feeling. . .

Research has proven that people who set specific, measurable goals and develop an achievable plan to reach them may be up to 97% more likely to achieve them.  My goal is to help you be happier by being more successful, on your terms.  So the first thing we have to do is help you figure out what's really important to you. When you know you are pursuing your own goals, and not someone else's, you will find that pursuit easier, and can approach it with much more passion. 

CHAPTER SYNOPSIS:

Chapter 1 - How do You Define Success?

This introductory chapter will set the tone of the book, and help the readers develop the mindset of the rich by first thinking of their ultimate goal and objectives, then developing a plan to reach them.  It will also lead them through the development of their own personal vision for the future, which will lay the groundwork for success with this book and this process.

Chapter 2 - Your Winner’s Mindset

This section expands on the habit of visioning, and introduces exercises to help the reader becomes specific about their own SMART goals.  Research has proven that this habit is the most important determinant of goal achievement and success.  Learn the secrets that will help you stay on track.  

Chapter 3 - Your Agenda or Theirs?

This chapter prepares the reader to be a better consumer, and arms them with the mindset needed to fend off the non-stop approaches by marketers and temptation.  This introduces the term "consumer vigilante,” together with an important discipline those who become rich will develop.

Chapter 4 – How Money Works

Many sophisticated consumers (and even advisors) do not really know the basics – the underlying fundamentals – of how capitalism works and how income will be produced in retirement.  This chapter will help to build on the mindset (can we use a different word and link to secrets?) that will keep the reader focused on the most important concepts for necessary financial success.  It is also inspirational, as it gives most readers an “aha” moment about what they are trying to achieve in investing, and a clear vision to carry them forward.

Chapter 5 – Income, Expenses and Savings Capacity

This chapter introduces one more essential basic - that investment capital is accumulated by spending less than you make.   Through stories and persuasive language, readers see an old concept in a new and inspiring way. 

Chapter 6 and 7 – How to Invest to Accumulate Capital

The wealthy strive to increase both income and capital.  In this chapter you will learn the secrets to successful accumulation of savings and how to make decisions that will shelter your capital through numerous economic cycles in the future. 

Chapter 8 – The Six-Step Financial Planning Process

This chapter will bring together the concepts into the recognized and proven process that is applied to all financial decisions - a process that is required to be followed by professional financial planners.  Following the Six Step Process helps you cut through the bull of sales pitches and claims, and instead make the right decisions for YOUR future, not an advisor’s.  You’ll learn how to find and work with advisors who will help you reach your goals.

Chapter 9 - The Secrets of the Rich

In this chapter you’ll learn how the rich spend and save and what mistakes they have made along the way.  Gain insight from the experience of hundreds of families, on the link between money and happiness.

Chapter 10 – Managing the Bull:  It’s About You

In this chapter, find out how to empower yourself to launch into the financial marketplace with confidence, masterfully detecting and deflecting the crap to sow a lifetime of financial achievement. 

Chapters 11 to 20 – Part Two - Implementation

These chapters put the concepts to work in practical, easy to implement terms. This second half of the book explores the specifics of the investment planning process, investment options (in both financial markets and alternatives like rental real estate), debunking myths and dissecting today’s manufactured investment products. 

Other chapters cover banking and credit, life insurance and risk management, reducing taxes, making decisions on RRSPs and TFSAs, working more effectively with an advisor; RESP and other education savings options, basic estate planning and an introduction to advanced estate planning, and introductions to retirement income structure and philanthropy. 

The big societal issues, like demographic shifts and future challenges to government and society that will impact personal finance are also explored.

The logical and easy-to-read chapter segmentation allows readers to select the areas of interest to them and skip the areas that are not currently relevant for them, without losing the thread that is important to that particular reader.

Order your copy online today; order 10 or more for holiday gifts and save 50%.