The Knowledge Bureau is partnering with the Financial Forum to provide you with
comprehensible, accessible information which will quell monetary woes
A recent survey of Canadians, conducted by the Financial Forum & Wealth Management Expo, revealed that 81 per cent of respondents who described themselves as financially knowledgeable and engaged, have a high level of confidence in their portfolio strategies and a surprising lack of panic in what has been described as the worst financial meltdown since the Great Depression.
Despite the recent fears gripping investors worldwide, the financially well versed are remaining cool, calm and collected and see an abundance of opportunity in the markets' current instability. In fact, the survey shows, that more than 60 per cent of respondents said they really enjoy getting up to speed on their investments, a stark contrast to the general public, many who generally find money matters intimidating.
"What we're seeing is that those armed with the knowledge they need to take control of their personal finances are reacting with relative ease to the current market conditions, because they feel they have the tools to make the most of the situation," said Harry Apostolatos, Financial Forum Event Director. "They can distill through the noise and as such keep a reasonable perspective on shifting dynamics."
Apostolatos points out that 65 per cent of the Financial Forum's survey respondents said they remain calm when markets are volatile, knowing that the markets will bounce back eventually. In fact, only one quarter said they felt a lack of control over their investments despite the unpredictability of the markets.
"What it comes down to is that those who feel they understand what's happening and can make personal, educated choices about how to manage their investments tend not to feel panicked," said Apostolatos. "It goes back to the concept of 'knowledge is power' and almost all respondents agreed that principle is just as relevant when it comes to money matters."
For this reason the Financial Forum has partnered with The Knowledge Bureau, Canada's primary educator in the tax and financial industry. "Though it may appear to be a daunting task, it is critical that in these times of volatility, investors educate themselves on their options and determine what's best for them," said Evelyn Jacks, bestselling author, founder and president of The Knowledge Bureau. "We've found that when investors are equipped with access to the right information, they gain and remain in control."
Mrs. Jacks urged those people who may feel overwhelmed by financial matters, not to shy away from developing their expertise because they're time crunched. "By investing a little time in your financial literacy, you will feel more empowered in making financial decisions."
Jacks added that the Financial Forum is the ideal opportunity for those who want to gain valuable insight and knowledge on financial matters. As a wealth management expo, the Financial Forum brings together experts on all facets of financial planning to offer customized advice to individuals looking to increase their market savvy. Attendees can also participate in seminars, workshops, tax-deductible certificate courses offered by the Knowledge Bureau or attend specialized pavilions and network with investors to exchange ideas and strategies.
While 63 per cent of respondents say they are investing differently given the current economic crisis, investors realize that although things are a little scary out there, it's not all doom and gloom.
"In fact, when asked when investors were asked when they felt most in control of their investments more said it was when they understood how their investments were working (44 per cent) versus when markets were stable (26 per cent)," said Apostolatos. "Ninety-four per cent of respondents said that knowledge is power when it comes to money matters. They just need to arm themselves with the information necessary to take advantage of the opportunities that exist."
Ninety two per cent of respondents were more inclined to increase their knowledge if doing so were interesting and engaging, while 43 per cent say lack of access to easy to understand information is the biggest barrier to becoming more educated on financial matters.
The Financial Forum provides investors with a wealth of knowledge in an open setting as a means of helping Canadians better understand their financial matters and the direction they would like to take.
Additional Research Findings:
Given the current economic climate, 45 per cent of respondents are saving differently than they have in the past
When asked about their feelings over the current economic conditions, 70 per cent of respondents said there are some good buying opportunities to be had while only 23 per cent felt scared and powerless
When asked what respondents fear the most, 23 per cent said outliving their retirement savings
The 2009 financial goal for 57 per cent of respondents is feeling comfortable with the state of their investments despite market volatility
Investors clearly want knowledge: When asked how they would feel if they were to have more financial knowledge, 45 per cent said they would feel more confident and 43 per cent said they would feel empowered and in control versus only seven per cent that said they would feel overwhelmed by knowing too much about market ebbs and flows
The 2009 Financial Forum will take place in three Canadian cities:
Toronto ñ January 15-17, 2009
Vancouver ñ February 27-28
Calgary ñ March 13-14, 2009
About the Survey
The survey was conducted by Financial Forum from October 6 ñ 15, 2008, with a representative sample of 815 male and female respondents aged 18 years and older across Canada.
About the Financial Forum
The Financial Forum & Wealth Management Expo is Canada's premier financial event where exhibitors, investors and advisors meet to exchange ideas; discover new products and services; benefit from robust accredited programs of financial education; and receive expert advice and timely information.
About The Knowledge Bureau
The Knowledge Bureau is Canada's premier national designated educational institute focused on providing professional development for advisors in the tax and financial services, and home of the new series of books focused on empowering consumers, amongst them: Master Your Money Management, Master Your Retirement and Master Your Taxes.
For more information or to schedule an interview with a Financial Forum spokesperson, or with Evelyn Jacks of The Knowledge Bureau, please contact:
Robyn Breslow
On behalf of Financial Forum
(416) 924-4442 ext. 256
rbreslow@apexpr.com